Advantages and Cons of Digital Fashion Showrooms

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You’ve probably considered setting up a digital fashion showroom if you’re in the fashion industry. With the right software, you can display collections of world-famous brands on your website. You can create your own virtual fashion showroom on your own online retail site or hire a design agency to help you create one. This article will highlight the advantages of digital fashion showrooms and explain how they can help your business. Also, read on for some of the pros and cons of digital fashion showrooms.


A new solution that gives retailers access to wholesale buying and management of inventory is available in the form of NuORDER digital fashion showrooms. With NuORDER, brands and retailers can manage their inventory and sell their products in a seamless online fashion showroom experience. Here, fashion director Tommy Fazio describes how the platform works and how it can help retailers sell more merchandise. Creating a lookbook in NuORDER is easy, with a drag-and-drop interface.

As the number of fashion buyers grows, Nuorder is working on new features and functions to further improve its membership experience. It recently launched payment functions with a new credit partner, and it plans to add financing options shortly. With everyone in a cash crunch, this will give both brands and retailers more time to pay their suppliers. It will also allow brands to get paid faster. The future of fashion buying will combine travel and digital tools.

NuORDER is powering the digital marketplace at PROJECT, and it will help exhibitors translate their show experience to a digital environment. NuORDER will allow each exhibitor to create an interactive, 360-degree virtual showroom, complete with line sheets and pricing. With over a thousand brands already signed up, the event is expected to grow in popularity. For those interested in joining the industry, this technology can help you get the best from your online fashion showroom.

In addition to enhancing your customers’ shopping experience, NuORDER also gives buyers the chance to pre-plan their outfits with photos of garments on the rails. The virtual showroom serves as a sales representative for each item, allowing buyers to preview different looks and products without leaving the comfort of their homes. The NuORDER page editor enables users to customize their website according to their brand’s needs and audience.

The NuORDER Virtual Showroom allows buyers to interact with merchandising examples with 360-degree visualization and zoom-in functions. Additionally, NuORDER provides the ability to add video footage to supplement merchandising standards. These tools make the buying experience more immersive and increase the brand’s credibility. In addition, NuORDER allows brands to create digital assets in the background and publish them once they are ready.

BrandLab Fashion

BrandLab Fashion, a virtual reality (VR) showroom provider, has appointed TASK PR as its PR agency in the UK and Germany. Their virtual fashion showrooms enable buyers to navigate 360-degree showrooms with a full range of features, including detailed product information, close-up fabric textures, and even a 50-foot catwalk for live shows. In addition, virtual showrooms help brands better communicate with customers by providing integrated voice communication and live ordering facilities.

The startup has already more than doubled its headcount from two to thirteen and plans to open offices in Paris and New York. They plan to expand their business outside the fashion industry, opening D2C platforms for shopping centers, art galleries, car showrooms, football club stores, and more. Founded in 2012 by Dan O’Connell and Jennifer Drury, BrandLab has grown to serve more than 250 brands across the globe.

While traditional brick-and-mortar showrooms are becoming increasingly obsolete, a new digital platform has been designed to revolutionize the buying process. BrandLab aims to create a virtual showroom experience that mimics a physical showroom, while simultaneously allowing buyers to get the best of both worlds: a virtual showroom and an actual showroom in a digital form. The digital showrooms can be temporary or permanent and are designed to give buyers an experience similar to an in-person showroom.


The concept of a virtual showroom for fashion and beauty has become so common that it’s even been used for cosmetics stores. Modiface, a web application for digital showrooms, allows potential customers to virtually try on different outfits and apply makeup. These virtual “digital try-on” enable prospects and customers to choose what suits them best. The website also allows customers to upload a photo of themselves to see which products will fit them best.

The first virtual try-on will be available for seven L’Oreal brands, including lipstick. L’Oreal has chosen to start with lipstick as it is one of the most accessible categories for the general consumer. L’Oreal has plans to expand the concept to the eyeshadow category in the U.S. and Japan and has already partnered with Amazon to offer the technology to shoppers. In the meantime, the company is testing the technology with the Japanese market.


The Hyperoom digital fashion showroom allows buyers to see all of the Diesel Spring/Summer ’21 collections, including the new collection’s denim pieces. They can browse the 360-degree displays and explore the rotatable images and descriptions of the products. The new virtual showroom features high-resolution rendered images that help buyers replicate the physical feel of the products. Visitors can also interact with the brand’s representative throughout the process.

The Hyperoom digital fashion showroom offers a live vendor who walks buyers through the entire virtual experience. Each collection is described in detail by a live vendor. Users can explore various selections with the use of an easy-to-use interface. Using Hyperoom, Diesel can cut the number of clothes sampled for its showrooms and minimize the travel required to see new collections. Ultimately, it believes the new virtual showroom will provide buyers with a seamless journey to make shopping easier.

Another example of a digital fashion showroom is the Diesel 360-degree showroom. The company’s parent company, OTB, is accelerating the digitization of the fashion industry by offering its virtual showrooms to its brands. Through these virtual showrooms, retail buyers can engage in remote buying sessions to see their favorite pieces in person. Using 2D closeups and 360-degree displays, consumers can view each piece as if they were in the showroom.


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